Marketing an RV resort or campground is tricky. Customers come from all over and for many reasons. But one piece of marketing that is always important for RV parks is signage on well-traveled roads and highways.
The first step in constructing a successful signage campaign is evaluating what highways or roads are important to you – where does the traffic come from? To help you in this matter, you can normally buy a “traffic count map” from your local state right-of-way office. This map shows how many cars per day travel on the highways and major surface roads. This will give you a good idea of the volume of traffic. The next step is to find out more particulars on where your customers are coming from. The best way to achieve this step is to tape a regional map to a piece of marker-board, and either hang it on the wall or place on an easel. Every time a customer checks in, put a dot or pin on the map where they came from. You will soon start to see patterns on where your customers really come from and where to emphasize your resources. Continue reading