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Visit
RVParkStore.com
This issue of the RVParkStore.com Newsletter
includes:
-
Finding and Evaluating RV Parks
and Campground Investments, by Dave Reynolds
-
RV Park Investment Series - 20
Hours of Audio on How to Buy, Sell, Operate RV Parks & Campgrounds
-
2007 and Looking Forward to 2008
-
RV Parks and Campgrounds For Sale
-
Featured Listing
-
RV Park and Campground
Memberships For Sale
-
RV Park Employment
-
Marketing your RV Park with
Signage, by Frank Rolfe
-
Tell us what you think and send
us your articles!
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Finding and Evaluating RV Park and Campground Investments
By Dave Reynolds, RVParkStore.comIn my last article I
discussed several ways to locate an RV Park to purchase. In
this article I will discuss the methods I use in evaluating an RV
Park once I have found one that looks like a winner.
So how do I determine what a specific RV Park is worth?
I want to know how many lots there are, the gross income, net
operating income, how many are seasonal and monthly versus daily,
what the rates are, what expenses the owner is paying, and who is
responsible for the water lines, sewer lines, and roads.
A good rule of thumb that I use to start with is that I take the
gross income of the RV Park and multiple this by a factor of 5. (The
“5” number is an arbitrary number based on my experience in
evaluating deals).
For example if the park has a gross income of $100,000 per
year...
Then my initial value calculation is $100,000 x 5 = $500,000.
If the park is on the market for $1 million I will probably pass.
If the park is on the market for $600,000 or less than I will
probably look into it further. Remember this simple
calculation is very generic and may or may not be the true
indication of the value of the RV Park.
As you will read in any appraisal handbook there are 3 basic
valuation methods. However, with RV Parks two of those
methods, the cost and sales comparison methods, have some flaws that
skew the results. The cost method does not take into account
the business component of the business or occupancy levels. It
would value a 100 space RV Park the same whether it has 100%
occupancy or 1% occupancy.
The sales comparison method is also flawed in most cases due to
the lack of quality and recent comparables to select from. RV
Parks have been increasing in value over the last few years as has
other real estate. With relatively few sales to draw from, an
appraiser will typically use sales from a couple years ago and sales
from markets 100 miles or more away from the subject property.
Even if there is a similar sale in the same market and in the same
condition, one park can be much more attractive than the next.
Differences in expense ratios, occupancy levels, and rental rates
can make one park worth 30-50% more or less per space than a similar
park down the road.
Due to the flaws in the first two methods I put all my efforts
into valuing an RV Park or Campground using the Income or Market
Capitalization method. Under this method I take the Net
Operating Income divided by the Capitalization Rate to come up with
the Value. While this might sound like a simple process, it
can be quite complex coming up with the true Net Operating Income
and decided what cap rate to use in the formula.
A simple way to think about the cap rate is that it is the return
you will receive year one based on the current projections if you
were to pay cash for the property. If you put $1,000,000 cash
into a CD, you can expect somewhere in the 5% range for your money.
Obviously, if you were to put $1,000,000 of cash into an RV Park
where there are risks and time involved in managing that investment,
you will want more than a 5% return on that money. Cap rates
have been all over the place in that last few years but they are
once again rising. The parks that are selling now have cap
rates in the 9.00% and higher range. Determining the proper
cap rate to use in the formula is arbitrary and will depend on what
you are looking for as an investor. One investor may be
satisfied with a 7% cap and the next investor needs to buy at a 12%
cap in order to justify the risk and time involved. I do not
even look at RV Parks that I can’t turn into at least a 10% cap
rate. The range of cap rates on the market today fall in the
5% to 15% range with most parks falling into the 8% to 11% range.
Another factor in determination of an acceptable cap rate has to
do with the requirements of your lender as well as the interest
rates on the loan you use to purchase the property. If you are
borrowing 80% at a 10% interest rate and are trying to buy the
property at a 7% cap rate, you will have a large negative cash flow.
On the flip side, if you are borrowing 80% at a 4% interest rate on
a 7% cap rate, you should have a positive cash flow. So the
interest rates are important to consider in the equation.
After determining what is an acceptable cap rate you need to
rework the profit and loss statements you receive from the seller or
broker. I call this the “Net Operating Income Reality Check”.
Your goal in this process is to determine the actual projected
income and expenses for the first year after you take over
ownership.
Figuring out the actual income can be as simple as using the numbers
from the Seller's income tax records (if they are reporting all the
income) to extremely complex when all the income is not being
reported. These issues are discussed in my book and our new audio
series.
In this case we will assume the seller has been reporting
everything and so we use that number. If the rates charged by the
seller are way under market you might consider adding in a portion
of the increase rates into the equation if you plan on increasing
the rates after taking over. I will use up to 50% of this increased
revenue if necessary.
The next thing to do is to come up with the anticipated expenses
based not only on how the park is currently operating but also based
on how the park will operate with you as the new owner. For
example, if the current owner is managing the park, then you need to
plug in an amount for management and payroll taxes and workers comp.
If the park has vacancies and there is no advertising expense, then
you need to plug in an amount for advertising. And so on.
After coming up with the income that the park is currently
generating and deducting from that all the anticipated operating
expenses including the reserve for capital expenditures you will
have what is called the Net Operating Income.
Note: Net Operating Income does not included deductions for
Mortgage Interest, Depreciation or Amortization. If these
numbers are included in the expenses you need to add them back to
come up with the Net Operating Income.
If you take the Net Operating Income and divide this by the price
you come up with the Capitalization Rate (Cap Rate). Also, if
you divide the Net Operating Income by the Cap Rate you come up with
the price and so on.
Many RV Parks and Campgrounds will offer owner's housing and if
you are looking to buy an RV Park and operate it yourself, this will
also come into play when determining value.
Other considerations on the value of the park will be the
entrances, streets, landscaping, utilities, parking, lights, storage
sheds, number of singles versus doubles, swimming pools, clubhouses,
etc. The nicer the park typically the lower the cap rate and
the easier it will to tap into better financing programs. In
addition to the quality of the park considerations many mobile home
parks have other factors that need consideration. This
includes such things as vacant lots, land for expansion, park owned
homes, and seller financed notes.
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RV Park &
Campground Investment Series
We have completed the series on RV Park
and Campground Investing.
Over 20 hours of audio (on CD) with
Frank Rolfe and I, taking you through the process of:
-
Finding RV Parks and Campgrounds To
Buy
-
Evaluating RV Parks and Campgrounds
-
Negotiating and Buying RV Parks &
Campgrounds
-
RV Park & Campground Due Diligence
-
Operating, Turnaround and Selling RV
Parks
Is 2008 the year that you will make that
leap and buy an RV Park? If so, then this series will help assure you
that you don't make common and not-so-common mistakes that can ruin your
life savings. We want you to succeed and by investing in this new
series, you will have the tools to do just that... Succeed and Profit with
your RV Park / Campground Investments!
Included with the audio is a hard cover
copy of Dave's book on How to Buy, Sell, and Operate an RV Park.
Find out More about this new Product!
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2007 and Looking forward to 2008:
This past year has been a busy one for myself and our
family. Our boys are growing up quickly (9, 10, & 14) and I get to
look forward to my 40th birthday next year. I am currently
coaching basketball for the 9 & 10 year olds (same team) and probably
enjoy this more than the kids.
I just finished reading the book "The Secret" for
the second time and enjoyed it even more this time around. With
this book as with most other inspirational or business success books, I
think the key to being successful (financially, emotionally, or
spiritually) is to imagine it, act on it, and repeat.
In 2007, I added the educational and consulting
side of the business on to our websites and have enjoyed all the
comments and success stories thus far. I teamed up with Frank
Rolfe (another industry professional) and using our collective knowledge
we have written 7 books and recorded over 50 hours of audio cds on the
Mobile Home Park, RV Park, and Outdoor Advertising Industries.
Most of us have seen the get rich quick, no money
down courses on late night television. I accumulated most of these
products over the years and while many of them had some good points, the
problem was that most of what they claimed does not work in the real
world. Our Mobile Home Park, RV Park, and Outdoor Advertising
products were not put together with the hype of making you rich, but
rather with what has worked and what hasn't worked for us based on our
experiences. Our theme is that we don't want to make you lose your
entire life savings by not doing proper evaluation and due diligence.
In 2007, I purchased 4 Mobile Home & RV Parks, my
first billboards, and am in the process of starting several other
websites.
A few weeks ago, I had a disturbing phone call
from none other than the ebay legal department. They are strongly
urging us to abandon some of our domain names that end in the word
"bay". MHBay.com, SelfStorageBay.com, MotelBay.com and the list
goes on. They recently won a suit against the website called
PerfumeBay.com and I doubt it would be worth fighting them on this.
So, we will be looking for some new domain names in the near future to
migrate the existing sites to.
The best vacation in 2007 had to be the trip to
the Green River near Vernal, Utah. The fly fishing was awesome and
the tranquility of floating down the river through the canyon would have
been worth it without the added bonus of all the great trout. This
is definitely on the schedule for 2008 and beyond.
Looking forward to 2008
In 2008, our first goal is to work towards adding
more features and automation to our websites. I have just
contracted with a company that is to begin work right after the first of
the year. This project is scheduled to be done by the first of
April. We have accumulated many suggestions over the years and
hope to implement most of those in the new site layout and design.
If you have any thoughts, now would be the time to send them to us.
As far as investments, I am hoping to double the
number of Mobile Home & RV Park purchases to 8 and also continue to buy
or build out more Billboards. I have seen the availability of
attractive investments on the rise and look for this to continue
throughout the year.
As far as education and success stories... I hope
to continue to add new products to our educational division and have the
number of success stories in the hundreds this year.
Personally, I am making it a priority to get more
involved with our church and work on my relationship with God. My
younger sister and her husband and 4 children are planning to go to
South Africa (Mozambique) to become missionaries this year and I plan on
helping them get the support they need to make this possible.
I also am making it a priority to spend more
quality time with my family. I read an article this past year that
discussed how decentralized the family has become with such things as
cell phones, TV's in every room, dinner on the couch, and the list goes
on. I am looking to centralize our family once again.
On the wish list would be continued good health
and the Colorado Rockies to beat the Boston Red Sox in the 2008 World
Series.
Wishing you a Safe, Happy, and Prosperous 2008!
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RV Parks and Campgrounds For Sale
We currently have over 450 RV Parks for sale and
the list is growing daily. So far this year RVParkStore.com has
helped many campground investors find their property and there are
several more in the works.
At last count, there have been over 130 confirmed sales
so far this year!
If you are looking to sell your RV Park or
Campground you can do so Risk FREE.
Find out more about
Selling your RV Park.
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12-15-07
Diane,
We are so happy with your service. Our campground membership
sold in less than 12 hours. We ask that you remove it from your
listing. We will be happy to send you $50 as soon as everything
is signed. Once again, thank you.
Ruth
12-1-07
Diane,
I would like to thank all of RV Park Store for all of their help
with selling our campground. I am happy to say that it has been
sold and I would like to have the listing removed from the
website. It is amazing all of the responses that we have
received. Fortunately, it was sold to the second person that
looked at it, and only 9 days after it was posted on the
website. All services that you have provided have been excellent
and will recommend your services to everyone.
Thanks again,
Heather
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Featured Listing
Oceola, Ohio
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Campground For Sale in
Oceola, Ohio
John Bell (Broker)
Bell Investment CO.
Phone: 419-448-1907
Fax: 419-443-1909 |
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Price:
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$549,000 (Cash) |
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Location:
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3933 Hensing
Rd., Oceola, OH |
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Status:
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Available |
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Type:
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Campground |
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Spaces:
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125 |
Additional Description:
125 - site
campground. Two lakes, one swimming, 47 acres.
Includes Kubota tractor, John Deere diesel
mower, Kubota backhoe, equipment to operate
concession stand (ice cream machine, coolers),
paddle boats, ice machine, and shelter house.
Seasonal from May to October open daily.
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RV Park
and Campground Memberships For Sale:
This section of RVParkStore.com is picking up
speed. Memberships are being listed and sold quickly. With about
150
memberships currently for sale, this continues to be the prime outlet
to buy and sell campground memberships.
Best of all, when you are selling your membership,
we do not charge you up front to do so. You only pay us if you are
successful in finding a buyer from RVParkStore.com.
Find out more about
Selling your Campground or RV Park Membership
|
| RV Park Employment
Listings: Are you
searching for good quality employees or looking for a position with an
RV Park? Then be sure to visit our ever growing employment listing
sections.
All listings in these sections are
FREE!
Check out
the Help Wanted Section
Check out
the Work Wanted Section
Post your FREE Listing Here
|
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MARKETING YOUR RV PARK WITH SIGNAGE
by Frank Rolfe
Marketing an RV park is tricky. Customers come
from all over and for many reasons. But one piece of marketing that is
always important for RV parks is signage on well-traveled roads and
highways.
The first step in constructing a successful signage
campaign is evaluating what highways or roads are important to you –
where does the traffic come from? To help you in this matter, you can
normally buy a “traffic count map” from your local state right-of-way
office. This map shows how many cars per day travel on the highways and
major surface roads. This will give you a good idea of the volume of
traffic. The next step is to find out more particulars on where your
customers are coming from. The best way to achieve this step is to tape
a regional map to a piece of marker-board, and either hang it on the
wall or place on an easel. Every time a customer checks in, put a dot
or pin on the map where they came from. You will soon start to see
patterns on where your customers really come from and where to emphasize
your resources.
Once you have determined where the signs should go,
it’s time to construct a budget of what you can spend on signage.
Signage needs to be just one part of your total marketing package, which
will also include listings in Woodalls, etc., as well as flyers at rest
stops and other high-traffic RV oriented businesses. Don’t bankrupt
yourself – a successful marketing campaign includes consistency, and you
need to be able to afford to keep this program (with modifications of
course) going for years. At the same time, remember the old adage “you
have to spend money to make money”, and don’t budget nearly nothing.
These are pretty much your options for signage:
·
Exit information signage on the highway right-of-way.
These normally blue signs are located right at the exits, and are owned
by the state. They are ideal and reasonable priced, and are by far your
best option. If they are available, this should be your number one
options – even if it exhausts your entire signage budget. If one is not
available, contact the state to see what it would take to get one
built. Sometimes they have not built the exit signs yet due to lack of
demand at certain exits – maybe you are the one client they need to
build the sign. These signs traditionally cost $50 to $100 per month.
·
Billboards. These signs are much larger than the exit
information signs, but are not as well located, and are very expensive.
Even in a rural market, they can cost $500 per month or more, so be sure
you have a winner before you lease one. Often, to be effective, these
signs would be in tandem with the exit information signs, which means
they would be located miles before your exit to lead customers in. It
is often hard to measure their effectiveness. If you do not have a big
budget, I would hold off on this until your budget gets bigger. One
option you could look at is to “share” the space with another business
at that same intersection. That would halve your cost and risk. Of
course, it also cuts in half your ad space and effectiveness.
·
Build your own legal sign. It may be possible that you
can build your own billboard for your RV Park on the highway. You will
need a permit from the state and the municipality you are located in
and, in some states, a license to even apply for the permit. You will
then need to locate a landowner and cut a deal to pay him some form of
compensation for the ground space. Even a small billboard of wooden
telephone construction can be expensive, and so can the insurance an
cost to produce your ad, so you might want to build something relatively
small, maybe 8’ x 8’ on two or three 4” x 4” poles that just says “RV
PARK, EXIT #3”. Remember that simplicity in signs is vital, and keep
the words big. And don’t forget that you need a lot of contrast between
the lettering and the background.
·
Bandit signs. These signs are basically illegal, and I
cannot endorse them. They are usually on plywood and stuck to fences,
trees, even the base poles of legal billboards. The highway department
will make you remove them if they find them, and might even fine you.
It’s always best to do things legally.
·
A tall feature that attracts attention. The easiest of
these is a huge U.S. flag on a very tall pole. These can be built for
$4,000 and up, and are permanent structures, except for the cost of
replacing the flag periodically. They can also create a lot of noise,
so be sure to place them in an area that will not cause problems. You
also must light them at night, so make sure you have electrical access.
There is no better way to attract traffic than something unusual along
the highway that acts not only as an attention getter, but also a
directional item – “we’re located under the big flag”. Another option
is a big, dirigible balloon. Anything that gets attention and can be
seen from far away.
A well-thought signage program can be one of the
best returns on your investment. Often, good signage is the difference
between a winner RV Park and a loser. So be sure to put a lot of
attention to this item. You reward will be cold, hard cash. |
Tell us what you think!
We'd love to hear what you think of this issue!
We need your articles - send your articles to
dave@rvparkstore.com to be included in
upcoming newsletters (this is a great place to promote your company for
FREE!).
Please send your comments, questions, articles, and ideas for
upcoming issues to us at:
dave@rvparkstore.com
Your feedback matters to us!
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| Until Next Time, Dave Reynolds
RVParkStore.com
18923 Highway 65
Cedaredge, CO 81413
PH: 800-950-1364
FX: 970-856-4883
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