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Need an Attitude
Adjustment - Think RV Park Service!
by Frank Rolfe
The last time I was at a National Park, I noticed
that there is a certain "feel" to being there. It's a happy, safe
feeling, kind of like being a kid at your Grandmother's house. And
I think you get that feeling from the attitude of the Park Rangers and
employees.
So what makes National Park employees different and
so attractive as role models for RV Park Management? I think the
reasons are numerous:
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The Uniform: You
don't have to wear a specific uniform, but some reasonable dress
code sure helps, coupled with the RV Park name on a shirt or a
badge. It creates trust with the customer that you are
legitimate and gives you a "big company" feel that people tend
to favor. It sends the subliminal message to the customer
that you care about their stay and stand behind that pledge.
You can buy off the internet custom cotton polo shirts with the
RV Park name sewn on and they look as good as FedEx.
Couple that with some khaki pants and you have a top-notch look.
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The Park Service teaches
a positive, friendly attitude. Then you are happy.
It makes the customer happy too. Nobody wants to be
greeted with "what do you want?" upon arrival. "Hi, how
can I help you" sure works a lot better for customer retention
and repeat business.
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Fair solutions to
customer problems. At the Park Service, the customer is
always right within certain set boundaries. A study has
shown that a customer has greater satisfaction with a business
that screwed up at all. When a customer is unhappy for any
reason, be sure to fix the problem happily and quickly.
Word will get around.
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Quality signage.
Not to beat this to death, but having professional looking
signage sure makes you look a lot better as a business.
And it costs very little to make great signage over junk
signage. The Park Service has some of the best RV signage
to be found anywhere.
If you are trying to improve
the look and success of your RV Park, I would recommend you look no
further than the Park Service for your inspiration. While,
they are not perfect, most of the National Parks I have been to do a
great job, and every RV Park would be money ahead to follow their
lead.
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