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The
Importance of RV Park Signage
One of the most
overlooked improvements you can make to your RV Park or
Campground is professional-quality signage. Good
looking signage gives customers a great first
impression, and has a real purpose -- giving good
information and directions. It’s the amenity that keeps
on giving; making your job easier and looking good while
doing it.
Many RV Park and
Campground owners don’t want to spend the time or money
creating good signage. They are prone to just hand write
some letters on a good old piece of plywood and nail it
to a tree or lean it up against a wall. Boy, that sure
looks good to your customers!
Nobody would
disagree that great signage has many benefits to the RV
park owner including:
· Makes
a great first, and lasting, impression on your
customers, making them feel good about their choice and
increasing the odds they’ll come back.
· Gives
the customer accurate instructions on when to check in,
where to go etc.
· Leads
to higher appraised value when financing.
· Can
cause the RV park to sell for a higher price to a new
owner.
So if we all
agree on this, then why would you not have good quality
signs in your RV park? Normally it’s money that stands
in the way. Here is some ideas on how to improve your
signage on the cheap:
·
Make the standard post to hold
up all of your signs a 4” x 4” wood post sleeved in
white PVC. Then put a nice white PVC cap on the
sleeve. This low cost finishing touch makes your old
wooden post look great. And the PVC never needs paint.
You can even use this trick on any existing 4” x 4”.
·
Convert all your signs to
vinyl lettering on painted aluminum. I use white
lettering on a forest green aluminum background, but
there are many other choices. The key is that the
finished product lasts virtually forever and requires no
painting or maintenance. And you can get signs like
these inexpensively at Kinkos or Fast Signs. They are
strong and can be easily attached to almost any surface.
· Consider
putting your entire budget into your entry sign. This
is where you make the first impression of your business,
and customers may not come in if the sign looks less
than professional. For entry signs. I use routed PVC.
I chose this because it is permanent, needs no
maintenance or painting, an is hard to vandalize. The
signs I installed a decade ago look as great today as
they did then. And you can choose a color scheme to
complement your park and your other signage.
Before you
re-paint that old plywood sign, consider the cost of
perpetual maintenance and periodic replacement of your
poor quality sign against the program I have just
outlined. You will soon see that the permanent solution
is better financially.
Great signage
can mean better sales and greater re-sale value. Invest
in good signage, and the dividends will be endless!
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